SALOUR is a New Zealand based nursing lingerie brand started in 2020 by Holly Killgour. Inspired by her own breastfeeding journey, Killgour created SALOUR for contemporary mothers seeking a timeless, beautiful approach to nursing lingerie.
"After giving birth to my son, I began to crave a connection to my past self. Lingerie was something that made me feel like ‘me’. It wasn’t about looking good for someone else, it was about how it made me feel. I couldn't find anything that I loved, so I put pen to paper... and the rest is history. I hope our lingerie inspires mothers to feel confident and empowered."
- Holly Killgour - Founder
Our mission is to provide mothers with beautiful, thoughtful nursing lingerie that serves them, and their role as ‘mama’, equally.